Hoosier Momma was created by Indy-based founders Erin Edds and KC Cranfill. The two owners have come a long way since founding and making the initial batch of Bloody Mary Mix, served and mixed up by Erin Edds more than 10 years ago at the Indy Winter Farmers Market. Hoosier Momma was first prepared during the Super Bowl XLIV in 2010 when Indian-inspired products were required for gift baskets during an Indianapolis Colts game. Erin Edds and KC Cranfill decided to make a Bloody Mary mix using tomatoes grown in Indianapolis. Indiana has a reputation for producing tasty tomatoes, and nothing would be better for a gift basket than a tomato-y, alcohol-inspired product. The two ladies sold the surplus products at the farmers’ market. The product quickly gained popularity among locals, being praised for being full-flavored and original. After realizing the business potential of the product, Erin Edds and KC Cranfill decided to create Hoosier Momma. Today, they count celebrity chefs such as Art Smith and Ted Allen as some of their admirers and have inspired many lunch and brunch dining establishments to become devoted to Hoosier Momma.
The Hoosier Momma Original Bloody Mary Mix is one of the most common mixes in most of the major Indy sporting events. The mix is also popular in other parts of the country and is distributed to national grocery market chains, hotels, bars, and stores in the midwest. Connecticut-based co-founder Cat Hill represents the mix on the East Coast.
So what is the fuss all about? Anybody can mix vodka and tomato juice, but it takes a bit of skill to create a real homemade Bloody Mary drink. The drink needs to have equal parts spicy and smoky, with the right kind and amount of garnishes and tomatoes. The Bloody Mary Mix has been dubbed the most complex cocktail in the world for a reason.
Erin Edds and KC Cranfill offer an already perfected cocktail. Hoosier Momma offers different mixes including the original, two types of margarita mixes, as well as a spicy mix. Although these mixes can be found in a Louisiana Walmart today, they are Hoosier to the core. Including the product’s bottles which are inspired by the vintage milk bottles used by the Indy 500 winners.
As mentioned earlier, a Bloody Mary is among the most complex cocktails in the world to make. It makes the most of all the 5 basic tastes: umami, bitterness, saltiness, sourness, and sweetness. There is no one size fits all when it comes to Bloody Mary, and the perfect cocktail depends on the taste of the drinker. The ingredients are best used fresh. It is always a good idea to use recently made, clean ice since old ice tends to have odors and flavors from the freezer.